CXGROWTH – Breakfast Event in Helsinki!

You are warmly welcome to our breakfast event on the theme:

What is strategic customer experience (Customer Experience, CX), and how can it drive growth in medium-sized and large companies?

Come and hear the insights of Professor Hannu Saarijärvi, author of the popular book Customer Experience as Strategy – Why, What and How?, on how to elevate customer experience into a strategic competitive advantage for companies.

We will also present the CXGROW project, which is looking for growth- and internationalization-driven companies to achieve growth through customer experience together with an international network of researchers, companies, and experts. Come and hear what it’s all about!

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Program:

• 8:30 Breakfast served
• 9:00 Event starts

Welcome remarks – Kim Wikström, Chairman of the Board, PBI

Customer Experience as Strategy – Hannu Saarijärvi, Professor, Tampere University

CXGROW in B2B companies: what is the project about? – Harri Terho, Associate Professor, University of Turku

10:00 Summary – Hanna Pitkänen, Head of XM Business Line, PBI

10:15 Networking and open discussion

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The event will take place at Sokos Hotel Vaakuna, Asema-aukio 2, 00100 Helsinki.
Please let us know any special dietary requirements when registering, no later than September 8.

Register for the breakfast event – in Finnish

Warmly welcome,

Filip Franck, CEO