Webinar recording: How mature are you at value selling?

Friday, 5th of February 2021

Speakers: Filip Franck and Anders Jungar

Value selling is not an easy task. Many B2B companies struggle with selling value – finding out what really creates value for the customer and how to sell this value based on hard facts instead of common beliefs. Methods to thoroughly assess the approach the company has for value selling are either unknown or limitedly applied in most companies.

During this webinar, we will go through a value-driven sales maturity assessment method developed by PBI that is based on 20 years of front-line sales experience and academic research.