Transition through business models
New business models are needed in the transition of the B2B industry towards more sustainable practices. These business models require companies to expand and rethink their value proposition, develop new offerings and often also establishing new partnerships.
We excel in developing customized business models through proven, research-based methodologies. Our approach leverages deep market insights and extensive knowledge in the energy, transport, and marine & ports sectors.
What we offer
- Business Model Development
- We develop new business models using well-established frameworks and tools. This often includes offering development, evaluating new partnerships and capabilities required.
- Productization and Commercialization of industrial services and solutions
- Utilizing our own research-based ‘8 building block’ methodology, we support B2B industrial solution providers in productizing their offering, be it a solution or an individual industrial service. Our methodology has successfully been applied for more than 10 years in client assignments spanning different industries.
- Quantified Value Proposition design
- We take pride in developing quantified value propositions that can be used by our clients’ front-line sales people, helping them achieve their sales targets.
For more information, please contact us!
Selected references
Quantified Value Proposition for Hybrid Power Plant
Case: Energy industry, Wärtsilä Hybrid Energy Solutions.
PBI developed the quantified value proposition for Wärtsilä’s Hybrid Power Plant (peaking, solar, storage). The work included market screening for value tailoring of industries.
Our work increased Wärtsilä front-line sales ability to sell the Hybrid solution to specified industries. This developed salespersons’ skill to identify and understand the quantified customer value of a hybrid power plant from an investment point of view. This also provided a solution for differentiation from Wärtsilä’s competition.
Commercialization of onboard EV charging solution for marine applications
Case: Onboard electric vehicle (EV) charging solution for RoPax ships, case Turku-Stockholm
Kempower was developing a completely new onboard EV charging solution for the marine business segment. Kempower needed to understand the market potential in Europe as well as the quantified customer value-add for both the ship owner and the yard.
“PBI successfully helped us identify and quantify both the market potential and value-add of our innovative solution. This was very important input for our strategic decision making and continued sales efforts.”
Mikko Veikkolainen, CTO, Kempower Oy