PBI + Qualtrics webinar on how to improve sales and loyalty through customer experience and need-based segmentation, 30.10.2020

How to improve sales and loyalty through segmentation based on customer experience and needs.

How can companies segment their customers better in order to drive sales, and how can customer experience management help? We know that one solution does not fit for all customers and delivering the right value to the right customer may be challenging. Combining customer segmentation with customer experience, and thereby gaining better understanding of customer needs, can have a great impact on sales performance and customer satisfaction. Customer experience and need-based segmentation helps to manage trust and loyalty throughout your entire value chain. 

Speakers: Dr. Magnus Gustafsson (Partner), Filip Franck (CEO) and Carl-Johan Larsson (eXperience Manager Nordics, Qualtrics).

If you would like to discuss the topics further, please be in touch with

Filip Franck, CEO (+358 40 827 4864 / filip.franck@pbi.fi)