PBI+Qualtrics webinar series (4/4)- Strategic Customer XM for continuous b2b / aftersales / OEM business, 28.8.2020
Strategic Customer XM for continuous b2b / aftersales / OEM business, 28.8.2020 at 09.00-09.30 am (GMT+3)
How does customer experience impact on sales and contract renewals? Does our customer segmentation reflect customers’ expectations of us?
Speakers are Dr. Magnus Gustafsson (Partner), Filip Franck (CEO) and Carl-Johan Larsson (eXperience Manager Nordics, Qualtrics).
The customer’s trust in the supplier’s skill and will to deliver is key to all business. Therefore, it is crucial to at all times ensure the customer does not lose trust in your skill and will to deliver. This means that customer experience shows up in expectations, sales and loyalty.